 [Larger view] | Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business
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 Creating better strategies using game theory | |
| Just out of college I was very enthusiastic to use game theory to solve business problems. But never found a way to use it. That was forty years ago. This is the first book that transforms a wonderful theory into something you can apply. The three key concepts are the "value net", PARTS and role-playing. The value net is a simple model of the players to consider. Not just your business and your client, but also the competitors, suppliers and complementors (a complimentor adds value to your product like mustard to hot dogs). PARTS are five ways to look at the game. P from players-who are they; may be add new ones, A from Added Value- how much value do you add to the game, if any, R from Rules-can the rules be changed, T from tactics, and S from Scope- making the game bigger. With role-playing I refer to putting yourself in the shoes of all the other players. How do they see the game? The book contains many practical examples. Some of these do not require game theory to think of them but without game theory you would never see all the interesting options. The book also has "spiritual" content. It shows how to find "win-win" theories and avoid price wars that are "lose-lose".Very worthwhile. | |
 Good introduction to Game Theory from a business perspective | |
| The book provides a well-structured approach to Game Theory from the business perspective. The focus is placed on using Game Theory for developing successful strategies for businesses, excluding its mathematical aspects. The whole book is so well-written, that most readers are barely aware of how deeply it is grounded in co-operative game theory. However, a star is deducted for a rather "quick" conclusion of the theory (and the book itself), which actually pays little favour to the "S" (Scope) parameter of the PARTS theory presented. In any case, this is a book worth considering if you wish to examine how Game Theory might influence your business strategy. | |
| Outstanding for developing an effective competitive mindset | |
| This is an important book to read for anyone involved in competitive strategy development and/or negotiations. Businesses are realizing that striving for a win-win situation in competitive negotiations is the preferred long-term approach as opposed to "crushing the competition at all costs". This book helps to develop the "gaming" mindset and does so in an easy to read, example filled way. Good addition to a business strategy library. |
