 [Larger view] | The Big Red Fez: How To Make Any Web Site Better
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| Dynamic Marketing Strategies | |
| Seth has really hit the nail on the head with this book. Stocked full of useful hints and tips as well as some truly dynamic marketing strategies. This is a must read for anyone toying with the idea of creating a web site. | |
| How to Improve a Web Site by a Marketing Guru | |
| The thing I loved about this book is that Seth Godin is not a Web developer. Each page of this book is an idea from a marketing genius how to develop a better Web site. I am sure if you are considering purchasing this book you have read similar books that were most likely written by Web professionals. If this is you, I definitely recommend this book so that you can see how to improve Web sites from a different perspective. If you enjoy working on Web sites you will find this book a lot of fun and will probably finish it in one sitting. I do not recommend this book if you are not interesting in developing or improving a Web site. | |
| If you have a website, buy this book. | |
| If you're trying to do any online commerce, this book would be worth buying even if the purchase price was $200.
The easy-access that has allowed anyone with a computer to have a website of their own has created a huge mass of poorly-designed websites. Unfortunately, the same quality has crept into commercial sites, too....and some of the worst offenders are actual names you'd recognize! In his wonderfully refreshing and down-to-earth style, Seth Godin speaks candidly about what web visitors are looking for when they visit your site....and why they'll leave in less than three seconds if they don't see it. It's not a how-to book on HTML, Java or Flash. It has nothing to do with the mechanics of designing a site. It's about what the web visitor SEES and DOESN'T SEE. This thin little volume will change everything about how you look at web design. Buy it! |
