 [Larger view] | Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World
| ||||||||||||
| |
Average user rating:  | |
| Worth taking time off to read!! | |
| Every once in comes a book packed with ideas, and this is definitely one of them. Although many of the authors/thinkers interviewed kept referring back to their previous works -- which had made them famous in the first place - this collection of interviews and essays is definitely worth reading. To get a big group of business hall-of-famers together in one work is an achievement in itself. Kudos to Rowan Gibson for making this happen. | |
 Muy Bueno | |
| Este debe ser uno de los libros más interesantes que he leido. Lo recomiendo tanto para alumnos de econonomía como para ejecutivos de areas similares. Concentra a grandes autores del area producción y economía, de los cuales destaco Goldratt. Realmente es excelente el libro. | |
| A Review of Rethinking the Future | |
| Rethinking the Future is a collection of interviews with experts who examine issues related to organizational change for the twenty-first century. The book contains a framework for creating the future in business, economics, and society in an environment of rapid change. The book has six sections with contributions from various writers as follows: Rethinking Principles - Charles Handy, Stephen Covey Rethinking Competition - Michael Porter, CK Prahalad, Gary Hamel Rethinking Control & Complexity - Michael Hammer, Eli Goldblatt, Peter Senge Rethinking Leadership - Warren Bennis, John Kotter Rethinking Markets - Al Ries & Jack Trout, Philip Kotler Rethinking the World - John Naisbitt, Lester Thurow, Kevin Kelly These thinkers present diverse views about key issues within their fields at the dawn of the 21st century. There are some common themes. Technology is viewed by all as the catalyst for the rapid rate of change. The widespread availability of technology has led to the democratization of information throughout the workplace. The world's leading nations in the east and the west are experiencing a shift to a knowledge-based economy requiring knowledge workers. These knowledge workers must be highly educated and possess technology skills. Another theme with strong consensus is the notion that the path to the future won't be found by implementing models and strategies that have been successful in the past. Technology has facilitated the globalization of the world economy. This trend has forced business to rethink itself in terms of competition, markets, and trade. Convergence within and between industries will continue. This is evidenced by project or product based alliances. The goal of business is the satisfaction of customer needs. The informed customer is demanding a higher level of products, services, and satisfaction. The 21st century leader has a responsibility to generate intellectual capital within the organization. The leader focuses the company on its purpose and principles. The leader's key obligation is to articulate vision and lead by example. This selection is engaging reading. Gibson provides us with a wide lens to view many pictures of the future. He showcases a group of specialists from different fields. Rethinking the Future dispels the myth that the future can be easily predicted. Melanie Tucker Pepperdine University Doctoral Student Educational Technology |
