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Average user rating:  | |
| Great whitening power | |
| I think it's hard to beat Colgate products. This one is no exception. It really cleans your mouth but if you're a tea drinker like me, you'll really see a difference in the color of your teeth after using this product. It is recommended by the ADA (watch out for those that are not i.e. Aquafresh) and has been around for years and years (they invented the first toothpaste "powder"). I have awesome checkups which are without all that nasty scraping because of the tartar protection. It really does work and is well worth the money. | |
| Great Product Innovation | |
| For years, Crest was the toothpaste of choice. It had a dominating market share, due in large part to the fact that Crest was the first toohpaste to obtain the ADA (American Dental Association) seal of approval. The marketplace went through a seismic shift with the introduction of Colgate Total. Colgate proved once again that a market leader that grows complacent is vulnerable to an innovative competitor. The innovation: Triclosan, which actually makes your mouth fight bacteria longer and, more importantly, makes your mouth FEEL cleaner. The 7.8 ounce version with "Plus Whitening" is a better value than the 6 ounce version. The Whitening element doesn't work as well as, say, Crest Whitening Strips; but it is better than nothing, and there is no significant price difference if you buy the version without "Plus Whitening." This is a good product that shook the industry. |
